FROM ATHLETE TO ICON
LeBron “King” James is a generational talent who has transcended his sport to become a cultural icon and business mogul. The only player to win the NBA Finals MVP with three different teams, LeBron wins wherever he goes. However, before being considered for the title of “greatest baller of all time”, LeBron’s formative years in Akron, Ohio were defined by instability, including witnessing “drugs and killings.”
His mother Gloria gave birth to LeBron out of wedlock when she was only 16. The pair never had stable housing—moving six times in one year. The uncertainty in LeBron’s home life made it difficult to have consistent school attendance; when he was eight LeBron missed 100 out of 162 school days. Gloria and LeBron had no extended family to support them; his grandmother and great-grandmother both passed away within a year of LeBron’s birth. LeBron’s story changed when his youth football coach let the family move in with him, providing food and shelter and introducing LeBron to basketball for the first time.
LEBRON PASSES KAREEM IN ALL-TIME SCORING
The rest is history. LeBron is now the all-time leading scorer in NBA history, having eclipsed Kareem’s record. He’s also the second NBA player alongside Michael Jordan to become a billionaire, the only difference being that LeBron accomplished the feat during his illustrious playing career.
“I don’t see records as personal accomplishments, but more as human achievements. If one person can do something that’s never been done, that means we all have a shot at doing it. It’s a source of hope and inspiration...We all win when a record is broken.” – Kareem Abdul-Jabbar
LeBron hasn’t forgotten the community that raised him. After years of organizing one-off charitable events in Akron, Ohio, the LeBron James Family Foundation opened the I Promise school for at-risk kids in 2018. Students’ families have access to a food bank, family and career services, transitional housing, and full-ride scholarships when their kids reach college age. Though LeBron makes his living through basketball, he believes his priority is his charitable work. Even after passing Kareem and reaching the absolute pinnacle of his sport, he’d likely say his most important stats are the $100 million he has donated to charity and the 2,300 at-risk students served so far through his I Promise educational programs and college scholarships.
National Sports Museum focuses on the mission of advancing social justice, empowering diversity, equity, and inclusion, inspiring personal excellence, and uniting us as a nation. NSM is collaborating with leading charitable organizations, such as Companions in Courage, founded by iconic hockey player, Pat Lafontaine, which builds interactive rooms in children’s hospitals to ensure that no child in the fight for life or health ever has to go through it alone, and Every Kid Sports, backed by softball icon, Jessica Mendoza, which pays registration fees for children from income-restricted families to ensure every kid has a chance to play youth sports.
With a total of nine leading non-profit co-founders, NSM will be a central gathering place and welcoming environment for the American and global sports community to come together to address a multitude of social and cultural issues, all centered around sports as a unifying force.